I bought my Rubicon two years ago with 50k miles. I've since put 49k miles on it.
I found a couple receipts in the glove box that indicated it was owned by BLM. If I'd know that ahead of time I may not have purchased. but I'm glad I did.
In the two years of heavy use I have owned it there has been no reliability issues.
Performance: The 3.8 is a dog! Maybe it's better with a manual tranny.
Comfort: This is the Cadillac of Wrangers. Very comfortable, car like ride.
Value: expensive, but well equipped.
Fun to drive: If it had more torque it would be great.
Interior design: Its a Jeep
Exterior design: I like the removeable fenders.
Build qualilty: Its a Jeep
Front and rear lockers. Electronic disconned sway bar.
The newer ones, 2011+ I think, have the 3.6l engine which is much more fun to drive, so that takes care of the lack of torque.