I've owned my 2007 Unlimited Rubicon for 60 days now and I love it! Offroad this thing is King. Everyone is amazed how well it rides on the street and trail. The automatic is geared a little high (so get the 4:10 gears) but gets 22-23mpg on the highway. The best part of this Jeep is the space and family sized comfort. It's definitely a "Jeep" interior, and everything is manual regarding the tops. But it is so much fun! I've taken it to the beach 3 times so far, and I've got 2 weeks coming up. Many new safety features have made this thing safer.
The whole Rubicon package. Lifetime powertrain warranty. Top-down fun for the whole family and SuperDawg!
3.0L CRD for the USA! Or at least the MDS Hemi. Get a lower geared transmission - 40mph in 1st gear is ridiculous, 75 mph for 2nd gear? Recline the rear seats about 10 degrees for sleepy kids. Make the ESP-Off button really "Fully- Off".