Cheap. Everything about the new JK Jeep screams cheap. As a previous owner of 2 TJs (1999 and 2004 models), here's a list of things that bugged the hell out of me on the 2007 JK model. -Neither front seat flips up. The 1999 model, both seats rocked forward to allow easier access to the rear seat. The 2004 model, only the front passenger seat did so. The 2007, neither did making it extremely difficult to get into the back seat. -Rear window on soft top attaches with plastic clips which work poorly. The TJ models had the clips manufactured into part of the body. -Cheap feel to the whole vehicle. 2" speakers jut out of the dash - tacky. -Bumpers look cheap, crumple under a small rub.
Brand name, which is sullied by this entry into the market. Might as well bring back the square headlights from the YJs. I loved getting 14 mpg! (Not)
Go back to the TJs, implement hybrid technology, and maybe I'll look at a Jeep again in the future. /jeep wave off