So far so good with the Unlimited Rubicon. The ride is nice with the longer wheel base. This has also allowed me to put items in the back I would not have been able to in a standard Wrangler. The extra insulation in the Unlimited has really improved the interior cabin road noise. Minor wind/road noise from the soft top is all and still allows easy conversations.
Jeep's unique styling, longer wheelbase with extra space and easier ride, 7 speaker sound system, soft top, added insulation, high quality fit and finish.
Gas mileage is poor, however, this was expected. The soft top is easy to let down but difficult to put up, power windows/locks option, security system option. I know these may not be possible but would be nice.