I have owned my 98 Wrangler since June 2004. I originally bought my first Wrangler in 2001 (a 98 model), that was hit head on by another Jeep! Totaled! I loved the vehicle so much, I bought one of the same year. I'm so glad that I did. It has never left me stranded and repairs have been under $200 since I've owned it. I baby it though, wipe it down every night, change oil every 3 months or 3000 miles. If your Jeep is maintained, will probably last you a lifetime. My next vehicle: hands down: A JEEP!
Flip top roof, ease of changing gears, being able to remove back seat, and so many upgrades you can buy (different tops, etc.).
Move the ashtray out of the gear shifts way, larger glove compartment, better sound system.