My Jeep is a rugged, strong vehicle that is nearly bullet-proof. Mine has nearly 95,000 miles and the only problem I've had was when my clutch died, but that clutch took 45000 miles of hard driving. It is extremely easy to fix up or add upgrades, even if your not experienced. Wranglers have extreme capabilities out of the box, and with a few upgrades, there's few places you can't go, and even though the top speed is around 80, that doesn't mean it's lacking any power. Also, there is nothing else like driving around in the summer with the top down, and whenever you pass another Wrangler, there is the all-knowing "Jeep Wave" that tells you that there is someone else who understands your love.
Top Down. Simplicity. Off-road Capability. 4-wheel drive makes it safe in snow and ice as long as you take it slow. Like I said before, there's not many places you can't go with a Jeep Wrangler.