I had always wanted a Wrangler and when I got one I was more than pleased. I was a little nervous to get one with all the problems I had heard about with the Cherokees, but, now that I have a Wrangler, I will never go back to another vehicle. I live in Alaska and the Jeep works great on and off the road. Heat is great even at - 40F, fuel economy is alright, very fun to drive. No problems so far even after I got in an accident. The only damage I had was a dented bumper. Other vehicle could not say the same. The only things I could complain about would be a better stereo package (hard to hear with the top down) and the amount of rust on the underside. Overall, an awesome reliable vehicle
Reliability, fun to drive, looks, handling, 4WD of course, quality of the vehicle, on the fly 4WD shift, towing capabilities.
The rust on the underside can be taken care of yourself, bumpers fade but you can paint, better speakers so that you don't have to crank the volume full blast to hear the music with the top down.