I have owned my Wrangler for about 4 years now. I must say it is my favorite vehicle i have ever owned. if you are looking for good gas mileage do not buy this vehicle. it is as aerodynamic as a brick. However if you want the go anywhere do anything capability this is the vehicle for you. I have a 4" lift kit and 33" tires on my 4 cylinder which do just fine but if I had to do it again I would have bought the 4.0 liter.
Taking of the doors and top. That go anywhere, do anything attitude.
Offer bigger, more aggressive wheels and tires from the factory like the Rubicon. The bumpers and black fenders tend to fade in a short amount of time.