Price Goes Up - 2012 Jeep Grand Cherokee Long-Term Road Test
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2012 Jeep Grand Cherokee Long Term Road Test

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2012 Jeep Grand Cherokee SRT8: Price Goes Up

August 02, 2012

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A year ago I wrote a full test on the new 2012 Jeep Grand Cherokee SRT8. I wrote this:

"Trouble is, all the added spiff comes at a price. The old Jeep Cherokee SRT8 started at about $41,000. That's nearly $15,000 less than this new version. Then you add the options to our test truck, which include a panoramic sunroof, a 19-speaker Harman Kardon audio system, a power liftgate, a blind-spot monitoring system and additional leather, and the sticker price climbs to $60,780. Back in 2007 we tested a loaded example that cost about $45,000. Sure, the new one is better than the old one, but $16,000 better?

Apparently we're not the only ones complaining about the price. Ralph V. Gilles, president and CEO of Chrysler's SRT brand, wrote on a recent Web chat that the automaker plans on "decoupling" some of the features to reduce the price on the high-performance SUV.

"Grand Cherokee pricing has been sensitive," Gilles acknowledged. "We understand."

"We will look at decoupling some of the features in the future as the usual new product surge subsides," Gilles wrote. "We will start with immediately decoupling the DVD and sunroof." "

But now Jeep is raising the price. Significantly.

Today Jeep announced that the 2013 Grand Cherokee SRT8 starts at $60,920, including a $925 destination charge, reflecting a $5,625 increase over the 2012 model.

Hmmmm.

Scott Oldham, Editor in Chief

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