I bought my Cherokee as an "emergency purchase" when my Camry decided it was done with me, and I absolutely love it! Had to replace the brakes about 2 months after purchase and fix an oil leak about 7 months after that, but overall I really do enjoy this car. Has most of the features of a modern car (ie: power everything and good a/c. Mine came with CD player, keyless entry, and an alarm as well) and the durability that Jeeps are known for.
Simplicity. Take it around town blasting your fav song or go camping Rubicon style, it handles well either way.