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2008 Paris Auto Show Video - Mazda Kiyora Concept

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Mazda Kiyora concept is said to portend the coming Mazda 1 minicar.
Mazda North American Operation
Mazda Kiyora is a study in light weight and low emissions, says the automaker.
Mazda North American Operation
The name "Kiyora" means "clean and pure," according to Mazda.
Mazda North American Operation


2008 Paris Auto Show Preview: Mazda Kiyora Concept

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PARIS — Mazda will unveil a "next-generation urban compact" concept called the Kiyora at the 2008 Paris Auto Show on October 2. The city-car concept is believed to be the first look at a future Mazda 1 minicar. True to poetic form, Mazda is crediting "water" and "harmony" as the inspirations for the design. Mazda's face-lifted MX-5 will also make its global debut here.

Other Mazdas making world debuts at Paris will be the Mazda 6 with a new 2.2-liter turbodiesel engine and the Mazda 2 with a 1.6-liter turbodiesel.

The Mazda Kiyora concept is notable for its light weight. The car is based on an all-new platform designed for maximum weight reduction, coupled with safety. It is fitted with the next-generation Mazda four-cylinder direct-injection engine and Smart Idle Stop System for fuel economy and lowered emissions, Mazda said.

The name "Kiyora" means "clean and pure" in Japanese and is another in Mazda's long-term design vision, the company said in a statement. It is positioned as a "city car cutting cleanly through an urban landscape."

What this means to you: Another auto show, another startlingly beautiful Mazda concept. — Laura Sky Brown, Correspondent