2004 Buick Rendezvous Ultra

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What Is It?
2004 Buick Rendezvous Ultra

What's Special About It?
Since the Buick Rendezvous debuted in 2001 it has lured a class of buyer to Buick showrooms that is 15 years younger than its usual clientele. The 2004 Rendezvous Ultra is aimed at attracting yet another demographic — those with money to spend on a luxury vehicle and who currently head for Acura and Lexus dealerships. The Ultra not only offers more luxury appointments, but also more power. It will be offered with General Motor's 3.6-liter V6 that was first used on the Cadillac CTS. With 245 horsepower on tap and 235 pound-feet of torque, it produces 65 more horsepower than the regular Rendezvous and 15 lb-ft more torque. Most importantly, 90 percent of peak torque is available from 1,600 to 5,800 rpm, an incredibly broad range, which will provide loads of oomph throughout the power band.

The exterior has also been improved for a more upscale look. To imbue a more elegant and sophisticated demeanor, the Ultra features monochromatic paint schemes and chrome trim as opposed to the regular Rendezvous' two-tone accents. In addition, it boasts 17-inch, 10-spoke alloys and polished badges that are larger than the emblems on a regular Rendezvous and are meant to look like jewels. Inside, there are chrome and wood accents and the leather seats have attractive suede inserts.

Why Should You Care?
If you're a fan of domestic automakers and are cheering for their survival and even regained dominance, you will recognize that the efforts by Buick to reestablish itself in the marketplace hinges on vehicles like the Rendezvous Ultra. Similar to Mercury, its equivalent at Ford, Buick has a long history of automotive excellence and a quality heritage within the GM family. Lately, though, both brands have struggled to regain their brand image and even secure their survival within their parent companies. — Neil Dunlop