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2007 Los Angeles Auto Show

 

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The Honda Remix concept stood as a vision of how Honda may target youthful buyers with sporty vehicles in the future.

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Honda was aiming squarely for "Gen Y" with the Remix, its designer said.
Jacobs, Scott
The canopy-style top heaps healthy helpings of jet imagery upon the Remix, adding to its sporty stance.
Jacobs, Scott
This rear diffuser shows the Remix was designed for both style and function, according to its designer.
Jacobs, Scott
Sharp-looking tires and rims are as important to concepts these days as the sheet metal.
Jacobs, Scott

Honda Remix Concept

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What is it?
Honda Remix Concept

What's special about it?
To understand where Honda was going with the Remix concept, you need look no further than the "core values" of the company, as illustrated by Senior Vice President John Mendel: "Clean. Safe. Fun."

The Remix appears to hit on all these, exuding style, speed and efficiency — yet with restraint. And much to Honda's delight, it did so in a way rarely seen from this company.

Designer Ben Davidson — a man who appears as California as they come with styled blond hair and wicked fashion sense to boot — worked with a team of 30 to create this eye-catching concept, putting a little youthful excitement behind the often stiff Honda badge.

"It balances sports prowess with practicality," Davidson said. "The premise of this vehicle was basically aimed at the Gen Y demographic, that target market."

For its part, Honda's official release says its Remix concept "explores the shape and design of a two-seat sports car focused on agile and fun-to-drive performance that can also provide exceptional practicality as a daily driver." Hmmm, sounds like a description of the current Civic Si coupe — and just about every other tarted-up sport coupe of the last decade.

Created by Honda R&D Americas, in Torrance, California, the Remix is built around a front-wheel-drive platform designed for four-cylinder engines and a six-speed manual transmission. Regardless of its intent, the Honda Remix concept is a slick-looking two-door that would make an interesting addition to the lineup should it see a green light down the road.

What's Edmunds' take?
A very nice-looking concept, but one that would be hard to translate into production without shooting the costs well above the affordable range for the youth market it apparently was targeting. It should live up to its goal of standing as an example of what Honda can do with its SoCal R&D design studio. — Mike Hudson