Handles great, nice interior layout, OK seats, great NAV system.
Unfortunately this is not really a luxury car from comfort and noise perspective: ride is very bumpy, every little imperfection makes this car bounce up-down, as if suspension had no damping ability at all. Road noise level is also on extreme side, I sometimes think my windows are open but they aren't.
Another issue is - no parking sensors in the middle of the car, so if something is exactly at the center you will not get any warnings, and if you video cams are out after a heavy rain (they are covered with water so useless) it's a real safety issue.
Nav, handling, build, exterior look.
More parking sensors, better noise insulation, more compliant suspension.