Industry Commentary

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Millennials Millennials Take the Wheel

Young adults bought more new cars in 2012, showing buying strength for the first time since the Great Recession started. Improving economic fundamentals led these buyers to the market and should keep them coming - challenging the commonly held view that this generation is not as interested in cars as its predecessors were.

The Real Problem with Stair-Step Incentives The Real Problem with Stair-Step Incentives

Stair-Steps offer manufacturers short-term gain, but longer term pain.

Auto Marketers Take Note: Real Relationships Still Rule in a Digital Marketplace Auto Marketers Take Note: Real Relationships Still Rule in a Digital Marketplace

Do social media sites provide a realistic return on a marketing investment?

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