Edmunds.com surveyed hundreds of in-market car shoppers to discover a number of important insights into how Americans shop for a car today, and suggests ways that dealers can use these insights to improve the car shopping experience.
The Full Report.
What is the report, and what are the highlights?
What are car shoppers most interested in?
Do car shoppers spend more or less than they expect to? The answer may surprise you.
Who buys new, and who buys used?
Why is leasing on the rise, and by how much?
Downpayments, interest rates, loan terms - how have they changed?
Half of car shoppers say that they feel loyalty to a brand - but what does that mean when it's time to buy?
Car shoppers spent 7% above base price on new car options in 2012. What did they choose?