About 18 million visitors use our site every month to shop for their next car, and this gives us unparalleled insight into the car research and shopping process.
Introduction and Overview
What is the report, and what are the highlights?
Car Shoppers in Process
What are car shoppers most interested in?
Car Shopper Spending
Do car shoppers spend more or less than they expect to? The answer may surprise you.
Deciding Between New and Used
Who buys new, and who buys used?
Leasing
Why is leasing on the rise, and by how much?
New Car Financing
Downpayments, interest rates, loan terms - how have they changed?
Car Shopper Loyalty
Half of car shoppers say that they feel loyalty to a brand - but what does that mean when it's time to buy?
Basic Needs vs. Options
Car shoppers spent 7% above base price on new car options in 2012. What did they choose?