Industry Analysis
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Industry Analysis

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Millennial Car Shopping Behaviors Millennial Car Shopping Behaviors


Millennials believe they are savvier car buyers than their parents.

CONQUESTING the MARKET CONQUESTING the MARKET


Compact SUVs have earned record market share in 2015 but the popularity of these vehicles has not generated incremental sales.

February 2015 Sales Insight Report February 2015 Sales Insight Report


Cold weather across several parts of the US kept shoppers out of dealer showrooms. We saw this intensify at the end of the month causing industry sales to fall short of analysts projections.

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