To me, this car is the best combination of having good gas mileage (I'm averaging around 33 MPG currently, mix of city and hwy) and good looks.
I'm partial to hatchbacks and this one is a looker.
The interior quality is nice, nicer than the Mk4 VW Golf I owned in the past.
The Dual Clutch transmission takes some getting used to (when you let off the brake, the clutch engages and car starts rolling, just like if you had a manual and put it into 1st gear).
I like not having a "slush box" between the engine and wheels.
Some people have complained about the lack of power.
Sure, in 1st and 2nd gears it is fairly gutless, but once you get to 3rd it can really accelerate due to the low weight
Touchscreen system, Eco Coach application that displays your mileage as a bar graph in 5-minute increments, Dimension sound system, backup camera, voice-to-text feature, unique appearance
Improve the 1st/2nd gear powerband, be able to show instantaneous MPG, LED tail lights option, Homelink self-dimming rearview mirror option, bug fixes to Gracenote
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