You get a great value compared to other cars in its class (e.g. Camry, Accord). Especially since what comes standard on this car will cost you a lot more elsewhere. Reliability rating for this Sonata generation was a big plus as well. Would be nice if Hyundai cars wasn't tethered to XM radio (initial trial period) but offered a free HD radio instead. The Bluelink (like OnStar) are also subscription-happy offers that I will never take and a waste of technology on my car. Other automobile companies do the same thing so this is a general industry trend I despise.
Bluetooth, alloy wheels, ipod input, smooth ride, great acceleration
Brakes can be a little noisy but it's always temporary