Test drove 2012 model sedans of the following:
Acura TL, BMW 5, LExus 350, Hyundai Genesis, Infinity G37, Audi A4....
purchase the Genesis. here's why:
Quiet... felt better than ES 350 and unlike the Infinity since I dont want to sit on top of a chariot, riding the highways and hear the engine.
Comfort... seats, lumbar support adjustments, heated, head room, leg room I am 6'4... you get the picture
Open... most spacious and largest of all the other models, very comfortable on long drives.
Performance... Quick, love the comute to work. I feel the speed, acceleration and dont hear the noise.
Gadgets... everything that I need. located in the right places
Looks... front, back, inside
Gadgets, displays, quite comfort, quick speed
Make the owners of Genesis & Equos a "Premium Customer" when they go to the dealer / servcie shop. Since Hyundai dosent brand these two cars sperately its needs to find other ways to differentiate... premium/platinum customer service for these cars will be a small investment and will result in a huge price increase.
Hyundai dealers need to invest in a couple $$ in
making showroom/service shops fancier to make it attractive for new "luxury market" customers to want to walk-in.