Reading the review, sorry, but it does often equal cars costing 10-20-or 30K more. First, it has a better warranty, 5 years bumper to bumper. 2nd, you got leather, not pleather as in BMW. Come on, I am paying $40K for a BMW and I have to pay another $1K for real leather? Price out the tech and navigation prices on a 3 or 5 series, BMW. Your way over 30K different, and you have a smaller interior. Then new 3 and 5 series BMW comes with a nice 4 CYL now as standard engine. A 4 cylinder in a 4000lb BMW 5 Series? The reviews by the experts are pretty poor. I remember Saab getting hell for using 4 cyl turbos, for 30 years, but now BMW you think that engine with 6 years less on the warranty and comparable gas mileage is not equal? Your 0-60 is better; your gas mileage is the same. You want cruise control with camera front views on those other cars; it will cost you about $2K. You want it in a Taurus or Chrysler 300? Nope Options, well to get an equal stereo, you can only get the Lexicon with 17 speakers in the top of the line option on the 7 series, and Bentley Flying Spur, not even available on the 3 or 5 series. Not talking about 30K difference, we are talking more like $40-$50K difference. Why did you buy the car, and not notice "disturbingly loud tire roar on rough roads" on a test drive? What other cars did you test drive? Part with $1K and get yourself some soft tires on TireRack. Serenity by Bridgestone will solve your complaint. People want feedback, then they want a soft ride, you have to choose what you want. Go to the "Build my BMW" site and load it up with the same options as a loaded Genesis, equal cars in price are your loaded Chrysler 300, Taurus, or Buick LaCrosse, and they will still cost you 5-6K more when you put in all the same options, and many of them are not even available. You need to drive the comparison cars you are talking about. Lexus has the same blue lights in the interior, BMW 5 series had the exact same transmission from the same vendor (neither not in house built) until they went to the 8 speed on the Hyundai. For your photophobia, I suggest one, you test drive the car at night , but since you now bought it, your local window tinter to put on a very low shade over the displays, it will save it from any scratches, and make it more acceptable, for you can surely increase the brightness, since your complaints were at the "lowest level possible". "Not there yet", then why did you buy it? It had to be value, over comparable cars, and I don't think you priced out BMW, Audi, Lexus, or MB, for your way off with thinking you are not getting all the options (if you have a tech and performance package on the Genesis) for only $30K more. Go drive and price those cars out, I think you will be more happy with what you have. You got a lot of car for the money, and options that are not even available to you at the price differences you throw out. But even if the car did compare to something at your lowest number, that cost $10,000 more, would that not be an accomplishment? Or, would you just spend the $10,000 more for an equal car? No car is perfect, but give me something that cost $20,000 or $30,000 more and tell us why it is a better car? This is what you walked off the lot paying. What options does it give you? What room and performance does it give you? What warranty? Why is it better in the low to mid $50,000's? What does it give you for your cash?

Follow up:My 528i Sedan Details 2.0 liter, 4-cylinder engine Rear-wheel drive See all standard features BASE MSRP $47,500 (THIS IS ZERO OPTIONS)