Like other Korean products, like Samsung phones, this car is high on well-designed features, but just misses on small things that Japanese competitors still consider (and prove to be annoying long term). Biggest pros: Features - sunroof, leather, etc Interior space- everyone is surprised at "how roomy" it is Exterior design - often mistaken for a SAAB 93 Biggest cons: Loud to drive- very little sound dampening Rough to drive- feel every bump in the road Electrical- have to replace a headlight every couple months?!? Other minor complaints... Why did they design the center A/C vents that way? They are completely worthless for the passenger.
Cargo/passenger space relative to size of car. Feels "peppy".
More sound dampening. Redesign of climate control system for better distribution to entire car. Add'l lighting for back seat. Shorter backseat headrests, so it's easier to fold flat seats.