Just bought it, but from what I've experienced so far, there is not another truck in it's class on the planet that can even come close. The power, maneuverability, and rugged good looks commands excitement and frankly titillates both men and women alike.
Besides the Alpha package? The trailer hitch rear view camera embedded into the mirror. Now I can hitch up my boat and ATV trailer without a spotter!
I wish I had a better stereo system and built in navigation. Of course, better gas mileage...