If you are confident enough to only need your vehicle define you are "smart" and "innovative" then this is the car for you. It's for people who like a sporty look as they tool around town and want to save on fuel as they do so. For those of you with fragile egos, there will always be SUVs. See you at the pumps!
Clean lines. Fuel economy, baby! Wheel skirts. Hatch. Great handling.