I looked at almost all of the competing vehicles and went with the Fit since it fit my needs best. For the price, it's hard to beat considering the legendary reliability of Honda cars. The closest compition is (IMHO) the Scion xD and Hyundai Accent.
Cargo capacity/utility. Fun to drive, easy to park.
More legroom for the driver. Total redesign of cupholders, they are hard to access. Electric plug in is in the way of one of the cupholders. More torque. Arm rest needs to be standard on all models.