Bought base model with auto trans for $200 over invoice in Dec 2009. This is excellent safe commuter for a teen. It has fantastic interior flexibility - can carry 7' long electric keyboard in case w/ a BIG amp and 3 people! Dash layout kinda weird but for teens - who cares?! Not too slow or too fast to be unsafe. Handles and rides well, excellent visibility, not too much road noise for a Honda, parks easy. MPG with 3k miles so far is 29.5 combined. He does mostly short drives in city.
Price, Safety - airbags, etc. MPG, visibility, interior flexibility for storage/moving stuff, handling, exterior design, low maintenance cost, reliability, low insurance. HUBCAPS!! on base model :-)
ESC not available in base model - that is a disgrace and Honda could easily charge a few bucks more and make it standard on base model. Dash layout and controls kinda weird.