I'm a Toyota person having owned and loved my Highlander and other Toyotas over the years, but I wanted a smaller SUV. The Rav4 has a bit better "fit and finish" and lots to like, but I did not want the rear door that opens like a car door nor the tire there. The AWD CR-V handles very well in snow, and the 4 cyl engine performs well enough for me. The CRV is the perfect size for me. It looks beautiful to me and gives a panoramic view of the road like other SUVs. It's safety record is tops.
rear door, superior radio/CD player, heated front seats, large alloy wheels, center console, power driver seat with lumbar support, leather, cargo tray (extra), dual deck cargo shelf, ABS, tire-pressure monitoring system (saved me already), heated exterior mirrors; excellent included package; price
flashing turn lights on mirrors, a little less "jostling" and "road feel," front splash guards should be included in the price; rear seats should fold flat