When I was looking at cars, it was between this and the RAV-4. The rides were similar, but set this car apart was the interior comfort and style. Love the heated seats and still use them in Florida on cold mornings. Versatile back seat positioning allowing me to pack full to the brim with stuff. Great handling in rain and snow. Love how the car slows itself down when decelerating and the design of the gear shift.
Interior design, heated seats and exterior mirrors, foldable back seats, handling, electronic gauges with gas mileage estimation and mpg usage.
Less plastic on exterior, more cargo space in trunk (wheel takes up most of the room now), continue bumping up the gas mileage.