Before my Honda I had two Chevy Berettas. They were money guzzlers (over $8000 not including purchase cost!). The only money I've put into my Accord was for sway bar link and bearings (about $60 total) and a starter (about $150). I'll be spending about $500 more in a few weeks when the 105,000 maintainance comes up, but to me it's well worth it. My Accord has always been reliable (I bought it used 3.5 years ago), cost efficient, and great on gas! (I laugh at those pulling up to the filling station in Suburbans and pickups :D). I'm completely sold in imports thanks to this car. Thanks Honda!
Moonroof/sunroof, ergonomic placement of controls, roomy interior, interior/exterior design, reliability, cost efficiency, gas mileage.
Further reduce road noise, oil pressure and voltage gauges, brighter low-beams.