Press Release
FOR IMMEDIATE RELEASE
Contact:
Chintan Talati and Jeannine Fallon
Edmunds.com Corporate Communications
www.Edmunds.com
Media Hotline: 310-309-4900
pr@edmunds.com
Car Lovers Driven to Edmunds' Redesigned InsideLine.com Site
SANTA MONICA, Calif. — October 22, 2009 — Just in time for car lovers to enjoy highlights from the Tokyo auto show, today is the launch of the redesigned InsideLine.com, the most-read automotive enthusiast Web site. The redesign has already received rave reviews from car lovers who were given a sneak preview.*
"We understand and we never forget that cars are fun and people want to read about them as a form of entertainment," explained InsideLine.com Editor In Chief Scott Oldham. "With that in mind we strive to deliver timely, high-quality automotive 'infotainment' that continually sets new standards for photography, video and the written word."
Currently featured content covers the Chevy Camaro Convertible, BMW X5 M, Infiniti M35 Hybrid, Porsche Panamera, Volkswagen Jetta TDI and others.
InsideLine.com was launched in January 2005 and uses online technology to its fullest potential, presenting hot cars and trucks as they were meant to be seen — in motion. The site has more monthly visitors than any car enthusiast magazine has subscribers.
*Early visitor comments include:
"Love the new look! Much better than before, especially with the huge images." – rsholland
"Very fresh and modern." - mozzz77788
"Thanks for improving an already great site - the only site I am sure to go to daily." – rick8365
'I do like the high-res pictures especially because I just got a new 22-inch widescreen monitor." – subaru123
"Nice. I like it. I especially like the drop-down menus at the top. Great addition." – eclogite
About Edmunds Inc. (http://www.edmunds.com/help/about/)
Edmunds Inc. publishes four Web sites that empower, engage and educate automotive consumers, enthusiasts and insiders. Edmunds.com, the premier online resource for automotive consumer information, launched in 1995 as the first automotive information Web site. Its most popular feature, the Edmunds.com True Market Value®, is relied upon by millions of people seeking current transaction prices for new and used vehicles. Edmunds.com was named "Best Car Research Site" by Forbes ASAP, has been selected by consumers as the "Most Useful Web Site" according to every J.D. Power and Associates New Autoshopper.com Study(SM), was ranked first in the Survey of Car-Shopping Web Sites by The Wall Street Journal and was rated "#1" in Keynote's study of third-party automotive Web sites. Inside Line launched in 2005 and is the most-read automotive enthusiast Web site. CarSpace launched in 2006 and is an automotive social networking Web site. AutoObserver.com launched in 2007 and provides insightful automotive industry commentary and analysis. Edmunds Inc. is headquartered in Santa Monica, California, and maintains a satellite office in suburban Detroit.
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