My 2001 Taurus SE was a fine car in all respects. The 2006 I purchased appears to have been a car in which it was "thrown together" The body parts (quarter panels, doors, hood) do not match leaving gaps and mis-aligned body parts. The interior is nothing more than cheap inferior materials. My 2001 displayed great quality and care when assembled. The 2006 has none of this. The fuel economy is very good, handling and general reliablity is supreb. And it is a fun car to drive just as long as I ingnore the substandard construction. Still a good value for the money.
Driver comfort, large trunk, styling even if it is a bit outdated.
Show some care when putting your product together. Stop thinking about the bottom line. It does not at all surprise me that the imports are by far better cars.