What's New for 1998

Review

After 1996's dramatic redesign, Ford is playing it safe with the Taurus, trying to keep costs down as their top-selling car faces sharp criticism from the press and closed checkbooks of potential buyers, who are less than captivated by this vehicle's startling new shape. Softening the Taurus's front end and simplifying the option procedure are the main ways that Ford executives hope to get more customers into the showrooms.

We have been able to spend some time with the Taurus and its stablemate the Mercury Sable and have found ourselves won over by this odd-looking family sedan and wagon. If you can get past the strange curves and odd snout, the Taurus still offers a lot of car for the money. Upon settling into the Taurus's cockpit, the first thing most drivers notice is the logical placement of the controls and the great outward visibility. Unlike the previous Taurus, which had an unpleasant dashboard and bad blind spots created by the C-pillars, this new model is easy to get acquainted with. The integrated control panel, which combines stereo and climate control functions, is a joy to behold when compared to the diminutive controls of its predecessor. Interior room in the Taurus is great, offering comfortable seating for five full-size adults and their cargo. The Taurus has comfortable seats, a plethora of cupholders and ashtrays, nicely integrated armrests and optional rear-passenger airconditioning controls.

Not many people buy midsized sedans for their outstanding handling characteristics, and for the most part the Taurus does not address these people's concerns. Nonetheless, the Taurus is not a bad driver, offering capable acceleration and decent handling. Unfortunately, the redesigned Taurus SHO is a bit of a disappointment. Sure it has a V8, the first one ever squeezed into a Taurus, but its lack of a manual transmission and slower acceleration times are a poor substitute for the car that basically defined the American sports sedan segment in its original iteration.

The Taurus still offers plenty of car, definitely our choice over the less-than-sophisticated Chevrolet Lumina or plain-Jane Buick Century. There are, however, a number of great choices from Europe, Japan and the United States that are threatening the Taurus. People who want to buy American should definitely put this near the top of their list, but people who are turned-off by its exterior styling may find comfort in the new Honda Accord or redesigned Toyota Camry being sold down the road.