I bought a Ford truck (my third one) because all the other brands of vehicles I have owned let me down when I needed them to be reliable. The previous 2 Ford trucks (1970 F100, 1993 Ranger) were pretty spartan trucks. The 2009 Ranger is much more comfortable and fun to drive. The only fault I have found is the 4.0L 6 cyl. is not too fuel efficient.
Body styling, fit & finish is good, good visibility from drivers seat.