The compact size for parking ease, great old-school styling, reliability and 4.0 V6 power are the major features that caused me to buy the Ranger over the competitors. I have not been disappointed, after 32,000 miles and 3 years I'd buy it again. I manage to get 16 city and 22 highway by being careful and using cruise control when I can. More than enough power for heavy loads and towing.
Just a lot of fun to drive compared to the many other vehicles I have owned!
With the 4.0 power, and light rear end that's high due to the towing package, it's easy to spin the rear tires on wet roads if you take off too fast. The factory tires were bad, while not worn out yet I'll be replacing them with decent ones before the winter.