This is a great truck for someone like myself. It is my primary vehicle, but comes in very handy for hauling things from the hardware stores. This is my first truck and I can see how folks get hooked on owning a truck. I still have to get use to the heavy jittery ride of a truck. I can't throw it into a corner like a car. Way too much understeer. Especially in the wet.
The exterior look and interior design.
Quiet the engine noise (the 3.0 is extremely loud); make a 3rd door standard equipment (almost impossible to get in behind the front seats); better gas mileage (average 17); improve the oil filter location.