This truck has been a good, solid means of transportation. It is good for hauling standard cargo (though the back suspension is a little soft for heavier loads). However, as a daily driver it has mediocre power and lousy gas mileage (17mpg mixed!). If you need to haul light cargo, get the 4cyl. If you need to pull things, get a big diesel. As for myself, my next purchase will be a good hatchback. However, I won't be buying anything until my truck dies. Admittedly, with a Ranger, that could be a very, very long time.
Reliability. The Ranger feels very solid and hefty. The seats are comfortable and the stereo is not bad.
Power! I have to hit the "OD off" button when passing someone to get it to down shift correctly. Fuel economy! If you're gonna make a hefty 3.0 v6, at least make it powerful. Otherwise, you may as well have gotten the 4 cylinder model