I recently bought a 2010 Ford Focus SEL after looking at comparable models of Honda, Hyundai and Nissan. It handles great, has more power than people think and has all of the little "small things" that make it worthwhile. I'm 6'3" and this thing fits me better than my old Escape did... and the gas mileage so far is excellent.
Sunroof, SYNC, Leg room, Steering wheel controls... Ambient lighting, leather seats, sound system (upgrade), nice size trunk (fits my equipment)
More storage for little things... There's a platform for your phone to charge on top of, and the center console, but other than that the storage is pretty underwhelming. Forces me to keep it clean though :) The integrated in-dash stereo means you can't upgrade later on, but why would you need to?