I compared the Civic, Corolla and the Focus. Drove all three and the Ford was quieter, more comfortable and offered more standard features for less price. it was the only car that offered traction control, and ABS brakes. The new body style, though not as sleek as the Civic nor refined as the Corolla was a great improvement over the 07 model and that it was the deciding factor. I would have paid 3K more of the Honda or Toyota. The sync is neat (I don't own an ipod yet) but the bluetooth is a true safety feature. I trade the cheap compressor and bottle of green slime for a spacesaver spare since my last three blowouts were on the sidewall and no slime will fix that!
Bluetooth, ABS, traction control
OK, I only paid 16K but this would be what I would ask for: coin pocket, auto shutoff lights, Switchable 12v plug (now always hot and I have to turn off my Radar detector separately). Leather as an option and not aftermarket, indicator lights brighter, electric seats, bigger cup holders