I got my Focus after deciding to trade in my 2000 Jetta that had its fair share of problems over the years. My family has had several Fords and after checking out the Mazda 3, Civic, and Scion tc, this was the clear choice. It rides well, is fun to drive, and the Sync system is great. Ford was offering such great incentives that it was hard to justify not going with this car. If you're not sure, take one for a drive and you'll have a hard time saying no.
Sync, leather seating, the solid feeling of the car.
An interior trunk release, better voice recognition on the Sync.