2009 Ford Flex: We Like It But You Don't

2009 Ford Flex Long Term Road Test

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2009 Ford Flex: We Like It But You Don't

June 11, 2010


I was dropping my daughter off at school recently. A fellow parent saw me pull up in the Flex."What's with the mom mobile? I thought you were going to be driving a Miata," she said.

"Hey, don't hate the Flex," I told her. "Simply a change of plans. What, you don't like it?"

"Well, I know you've said the Flex is great and all," she said, "but it's just kinda ugly. It's like it doesn't know what it wants to be ... other than maybe a hearse. I just couldn't own one."

Well, whatever floats your boat. But it seems that the Flex isn't floating as many people's boats as I would have thought. I recently asked our crack Edmunds data team to dig up sales figures for the Flex versus its General Motors competition. And the results are, well, ugly for Ford. They follow after the jump.

2009 Total Sales (first full year of Flex)
Flex: 38,623
Traverse: 91,074
Acadia: 53,821
Enclave: 43,150
Outlook: 13,115
GM total: 201,160

It's a similar story for January to May of 2010. I've also added the Lincoln MKT here. I'm sure there are many explanations for why GM is selling so many more Lambdas. But styling could very well be a big part.

2010 YTD
Flex: 16,453
MKT: 3,440
Traverse: 40,900
Acadia: 29,462
Enclave: 21,686
Outlook: 2,614
GM total: 94,662

Brent Romans, Senior Automotive Editor

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