Ford knows how to make a pulling truck although they give up decent fuel economy in the process. My V10 gets about 11 mpg with the 4.30 gears. The truck is very reliable but it does use a quart of oil between changes. The transmission is bullet proof with regular fluid changes. Previous comments were correct, you can't go anywhere other than on pavement without 4x4 due to the weight.
Power, styling, reliability.
A lot of plastic in the cab which squeaks a lot when going down the road empty. Had to buy a louder radio to combat the noise.