I've driven Fords primarily for almost 20 years now after a bad experience with GM standing behind a Chevy lemon. I have for the past 10 years owned a pickup (2 Rangers and now the 150). This truck is all that I could hope for except of course for the fuel economy. If the economy doesn't go completely south or gas becomes extinct, this will be the last pickup I'll need. Driving comfort, dependability, durability low maintenance costs, hauling capacities and dealer customer service are all part of the package.
Ride comfort, color, handling, cruise control, lumbar support, compass with outside temperature gauge, CD player.
Rust proofing especially in the northern climate. Better gas mileage.