I've always owned pickup's and bought this F-150 (my first Ford) in '02. The best truck I've ever owned. Used for commuting and it was a pleasure to drive, even for a 5-speed. Had 90,000 miles and the original clutch. I'm sold and will always drive an F-150.
Reliability, comfort, handling and the overall appearance.
Some form of rustproofing on the underside of the doors.