Bought new in August 98. XL 4.2 V6, 5- speed 3.55 axle, with XLT interior. TX/OK package. Reliability - one of the best vehicles I've owned. Never had a breakdown, only real repair was replacement of turn signal switch. Good power for a 6 cylinder, have towed way more than recommended limit for short distances. Only complaint is fuel economy (lack of). 15-16 MPG in urban driving, 20 on highway cruise at interstate speed. Owned two Chevy p/u's before, this F150 is better truck by far for a work vehicle/tough truck. Chevy's were more confortable, more economical to drive. Gonna miss the old ford when it goes to a new owner shortly. First Ford, was great choice!
Toughness, reliability. Good power for V6. Comfortable ride. Learned to like it's looks after a while.
Improve the fuel economy! Improve the rear wheel anti-lock brakes! Anti-lock kicks in just before you skid to a stop! Got tired of complaining, learned to live without any effective anti-lock feature. I'm sure later models have fixed both complaints.