I purchased this new off the lot. I was so proud to be a Ford man like my daddy before me. This truck is such poor quality that you might think it was just a lemon. Sadly, it is all just phenomenally substandard engineering. In the first few years, things seemed good. But at 50k miles the engine began to go south. By 75000 miles, it began drinking my coolant. The dealership could identify no problems. At 102,000 miles the engine blew up. Turns out it honestly was poor design. In a moment of candor, a mechanic said I was lucky I got 100,000 miles. Problems: transmission, breaks, clutch, radiator, electronics, and finally engine.
The indentations in the bed to create double stacks for hauling. Not practical, but neat. Comfy seats.
Hire new engineers. Take some hints from other makers whose engines last 200k+