This is my 6th SUV, all Fords. I continue to buy them because they perform very well and continue to do so. I'm a big man, so driving comfort and room are big factors. I've driven other SUV's but none drive like and have the comfort of my Explorer XLT.
Looks, comfort, performance.
Make sure all your dealers know the Explorer doesn't come with running boards. Mine didn't know and just assumed they did. I had to order them after the fact. The SUV looks terrible without them.