I previously owned a 2006 Ford Escape. While i liked it, there were some things that needed to be improved. It wasn't comfortable for a long trip and was noisy. The 2010 is much more comfortable and quieter. I have the sun and sync package and I love. I now find driving a joy with this car. Yes, it may not have as much cargo room as it's competitors but it has plenty enough for me and my 2 dogs and costs much less. I really love this car and plan on taking more trips now that I have it. Got a great deal on it too. The Sync package is wonderful.