My bronco has 160,000 on it now. It tows my boat like a truck, hauls kids like a station wagon, off-roads like a Jeep and with the top off feels like an American muscle car. A bronco can do many different things that no other vehicle can do. Given its not great at any, but very good at all. I plan to keep mine because it a true sport utility vehicle.
Versatility of functions, looks, simple (no overkill of electronics), 5.8L engine, fun