My bronco has 160,000 on it now. It tows my boat like a truck, hauls kids like a station wagon, off-roads like a Jeep and with the top off feels like an American muscle car. A bronco can do many different things that no other vehicle can do. Given its not great at any, but very good at all. I plan to keep mine because it a true sport utility vehicle.
Versatility of functions, looks, simple (no overkill of electronics), 5.8L engine, fun
I bought my Bronco when it was two years old and have driven it for 16 years now. Almost zero repairs over its life so far. I love the handling, the power, and comfort. It's been a great vehicle and what I would choose for bad conditions (snow, mud, ice, etc.)
Handling, short turning radius, off-road abilities.
It's a big gas guzzler, but when you need reliable power out the kazoo, there isn't an option. Four wheel ABS would have been nice, but having it on the rear has saved me from a wreck!