My bronco has 160,000 on it now. It tows my boat like a truck, hauls kids like a station wagon, off-roads like a Jeep and with the top off feels like an American muscle car. A bronco can do many different things that no other vehicle can do. Given its not great at any, but very good at all. I plan to keep mine because it a true sport utility vehicle.
Versatility of functions, looks, simple (no overkill of electronics), 5.8L engine, fun
I have used this truck as a vol. firefighter since i owned it. I have been nothing but tough on it. It has held up and has over 300,000 mile on it and still going. I have put a new tranny in it and some minor repair but i wound not trade it for anything. I would like to see a new version of this truck like the Mustang.
I bought my Bronco when it was two years old and have driven it for 16 years now. Almost zero repairs over its life so far. I love the handling, the power, and comfort. It's been a great vehicle and what I would choose for bad conditions (snow, mud, ice, etc.)
Handling, short turning radius, off-road abilities.
It's a big gas guzzler, but when you need reliable power out the kazoo, there isn't an option. Four wheel ABS would have been nice, but having it on the rear has saved me from a wreck!
I have always loved the Bronco's. When the opportunity came to purchase one I jumped. This thing is great! I can park it anywhere, even for its size. It is equally at home on the road as off. Ford should do more research on this type of vechile to promote sales.